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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site so one can have more qualified traffic. Search engine optimization process ensures that your web pages are accessible to search engines and focused in ways that helps improve the chances they will be found easily in SERPs (Search Engine Result Pges).

Search Engine Optimization involves "on page" and "off page" optimisation factors. The higher you rank in major search engines like google, yahoo, msn (bing) - higher chances you have to reach your target audience or market.

How many type of search engine optimization are avialable?

There are basically two types of SEO are available - Off-Page Optimization and On-Page Optimization

Off–Page Optimization: - Off–Page Optimization include all kinds of ranking factor which must be available in your web page. Following factor must be including in the web page. if you want to batter search engine ranking.

• How many website give link to you?
• Which website gives link to you?
• What is Google page rank who gives link to your site?
• What is page title of the website which gives link to you?
• Total number of link on the website who gives link to your site.
  

On-Page Optimization: - On-Page Optimization includes those who make your web page. search engine friendly. This includes :

• Use text link rather than graphics link.
  
• You must use good internal linking navigation system.
• You must include a sitemap.
• Select perfect keyword for your website.
  
• Must use alt tag with your graphics.

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